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| Paul Shepard--paragon of the sniper rifle. |
Saturday, May 31, 2025
The Return
Saturday, May 24, 2025
Just a Consumer in an Anti-Consumerist World
Lately there has been an undercurrent of pricing ridiculousness. I've mentioned the insanity that is the current GPU pricing nightmare, but there have also been several discussions about the pricing of upcoming gaming titles. A new piece of controversy entered the arena when Gearbox's CEO (Randy Pitchford) responded to someone questioning the proposed $80 price of the upcoming Borderlands 4 by stating that "If you're a true fan you'll make it happen." (Here's a link to Rock, Paper, Shotgun's article about the original statement and then the backtracking: article) Collective jaws dropped at the audacity and there was a lot of internet griping about the smugness of these tech overlords. (Sidenote: Mr. Pitchford did back off of this statement as the backlash got more and more backlash-ier)
I don't agree with Mr. Randy (although the tariffs are greatly complicating pricing predictions) but we have heard multiple big developers state that the costs of producing these massive games has gone up (should we really call Borderlands massive though?). For a game like GTA VI, maybe a price increase is a bit more understandable--you get a big, awesome singleplayer game and an online multiplayer world that is continually being developed. I do not think the supposed $100 price seems realistic, but I guess we will see.
The honest reality of all these situations is that as consumers there's basically only one thing we can do and that is to not pay these high prices. But--and here's the big BUT--unfortunately, people will pay those prices and that gives these companies zero impetus to actually change anything. I've seen a ton of anger at GPU pricing...but then you see stuff that is constantly sold out! (*and yes, pricing right now in the U.S. is very much being complicated by tariff nonsense) So, sadly, I don't think anything is going to change.
In the GPU market things are even further complicated by the lack of competition in the GPU sector. You either go NVIDIA or AMD (sure, Intel sort of seems like they're trying to join the fray)--those are your choices. NVIDIA has done some scummy stuff lately (see video below from Gamers Nexus) that makes me want to opt for AMD, but the pricing on the 9070xt is absolutely nuts. And realistically, NVIDIA makes only 20% of its revenue from GPU's, so why would they even care about doing better? I'm still crossing my fingers that pricing drops when the 9060/xt releases in early June.
Maybe Steve from Gamers Nexus is right that gaming is going to become a much more expensive hobby. Maybe it's just a confluence of unfortunate economic conditions like inflation and tariffs? Le sigh--all we can do is wait and see.
I don't want to end on a downer note, so everyone have a happy long Memorial Day weekend!
Saturday, May 17, 2025
Will the GPU Insanity Ever End?
As the summer draws nearer I have started to feel more (needlessly, let's be honest) antsy about building a new PC. With the recent news that tariffs would no longer reach the insane 145% threshold and instead be (the still stupid) 30%, I was feeling hopeful that maybe prices on GPU's would level off a bit more, but alas, that has not happened. Much of my agonizing has been about the exact model of GPU I want to invest in--AMD's 9070xt or NVIDIA's 5070ti.
Initially, AMD looked like it was prepared to make a splash with a range of semi-decently priced GPU's. It all hinged on supply though and since release the 9070xt has been surprisingly popular (especially since NVIDIA GPU's have absolutely dominated AMD for years--like 80%-20% of market share). As a result, 9070xt prices have ballooned up. The supposed MSRP on this card is $600...the cheapest card you can find right now (that is being sold by a legitimate seller) is $850 (probably more like $899). It's absolutely bonkers! There are also a number of reports of people with black screen issues related to this GPU.
(Here's a good video from Hardware Unboxed comparing the 9070xt and the 5070--non-ti. It also includes information about their previous tests with the 5070ti and a nice cost/ratio comparison at the end)NVIDIA got a lot of grief about its very dicey rollout of the 50 series GPU's--supply was extremely thin, they definitely made a lot of overexaggerated claims about performance over last gen, and they really banked on the whole "AI generated frames." Since then the supply has gotten better, prices have dropped, and now an NVIDIA card is looking like it might be the way to go. NVIDIA has also had its own share of driver related issues that seem like they've been ironed out. (*There's still some shady stuff happening with their lower tier 5060 cards--like them not releasing drivers to reviewers until the card is literally on sale...so basically, no reviews). The 5070ti was supposed to have the MSRP of $750 and you can now find cards for roughly the same price as the 9070xt--$850-$899. I guess that's better, right?
Maybe the release of the 9060/5060 cards will help supply even more--I can hope even though the sketchy behavior of NVIDIA around the 5060 cards doesn't bode well. I wouldn't start building until I'm officially done with the school year (which doesn't happen until mid-June where I live), so I've got a bit to wait. I'm sort of feeling the pressure around the end of Windows 10 too. Upgrading my current PC to Windows 11 is likely just an issue of updating the BIOS (not my favorite thing to do) or enabling TPM and then doing the upgrade--a pain in the buttocks, but definitely possible.
I'm very fortunate to be able to build a new PC, ultimately I feel grateful for that. Hopefully it happens--it makes me very excited just to think of it. Happy gaming (and building) wishes to everyone out there!
Saturday, May 10, 2025
Smackin' Demons in the new DOOM Trailer!
Saturday, May 3, 2025
No GTA 4 U!
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| No one is going to be playing this for awhile! |

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